Dear Small Business Owner, Which hat are you wearing today?
Leads? Sales? Management? Accounting?
Content Marketing?
Wait a minute. What is Content Marketing?
Not another hat! Yes, It’s another hat.
So What is content marketing?
Here is a good definition from Joe Puilizzi at Content Marketing Institute: “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience-with the objective of driving profitable customer action.”
Are you thinking? “This sounds like something I need, but I don’t have time.
The idea behind Content Marketing is that you create content for your community of followers that helps to either push a purchase or a lead; that content always relates to your business. You create content (written, visual, or audible) that will focus on your followers interest and is relevant to your business.
Content Marketing Benefits For A Small Business
- Getting Your Business Out There
- Building A Reputation As A Reliable Business
- SEO and Social Engagement
So How Do I Get Started With A Content Marketing Strategy?
- Figure Out Who is Your Community of Followers
- Define Your Goals
- Research Your Competition
- Keep It Simple – KISS
- Don’t Be Afraid To Learn More
