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To help with your newsletter landing in your subscribers email box and not be caught in the corporate filter print and put this list of spam trigger words next to your desk.

Email subject lines are one part of the email delivery system. Emails are delivered to inboxes based on the subject lines, content, and sender reputation. Sometimes engagement is even applied to this filter. (Is your reader opening the email)

Filters look at your email as a whole using one spam trigger word. Using words in your subject line and content like “affordable,” or even “thousands,” a few times is too much and will get filtered as spam.

Subject line spam trigger words are also apply to the newsletter content.

Every newsletter email marketer should have a list of spam trigger words next to their desk. A subject line trigger word thrown in every once in a while won’t hurt your delivery rate (if you’re already in good with the local server delivery system), you still need to be practical about finding great synonyms.

Using words like “free” are discouraged and WP Web Wizard recommends not using them, or in combination with other trigger words such as “trial,” “quote,” “sample,” “access,” etc., which can land your newsletter in the junk box or be filter out before it gets into the email box. Using the word “free” typically increases open rates when it does get delivered.  It’s a gamble.

In case you weren’t aware of the way spam filters work is they assign ratings to your email newsletter. Using the word “free” in the subject line with an otherwise perfectly harmless email might be okay if you have a good delivery record with that particular mail server where your sending newsletters.

However, do it again the next day or combine that subject line with an ALL CAPS subject line and use a * to disguise another trigger word within your email, and it could be filtered out or sent to the spam box. Luckily, we provide a spam-checking tool.

WP Web Wizard provides “Mail Tester”.  Look for it at the bottom of your newletter editor and find the button “How spammy is this newsletter?”  Click the link provided to view your scrore. You can send me a message or call me if you’re a client should you not understand the scoring.

HERE’S A LIST OF THE  SPAM FILTER TRIGGERS

THE WORST

$$$
100% free
Act Now
Ad
Affordable
Amazing stuff
Apply now
Auto email removal
Billion
Cash bonus
Cheap
Collect child support
Compare rates
Compete for your business
Credit
Credit bureaus
Dig up dirt on friends
Double your income
Earn $
Earn extra cash
Eliminate debt
Email marketing
Explode your business
Extra income
F r e e
Fast cash
Financial freedom
Financially independent
Free
Free gift
Free grant money
Free info
Free installation
Free investment
Free leads
Free membership
Free offer
Free preview Guarantee
‘Hidden’ assets
Home based
Homebased business
Income from home
Increase sales
Increase traffic
Increase your sales
Incredible deal
Info you requested
Information you requested
Internet market
Leave
Limited time offer
Make $
Mortgage Rates
Multi level marketing
No investment
Obligation
Online marketing
Opportunity
Order Now
Prices
Promise you
Refinance
Remove
Reverses aging
Save $
Search engine listings
Serious cash
Stock disclaimer statement
Stop snoring
Thousands
Unsubscribe
Web traffic
Weight loss

SOMETIMES BAD

4U
Accept credit cards
Acceptance
Accordingly
Act now! Don’t hesitate!
Additional income
Addresses on CD
All natural
Amazing
Apply Online
As seen on
Auto email removal
Avoid bankruptcy
Be amazed
Be your own boss
Being a member
Beneficiary
Beverage
Big bucks
Bill 1618
Billing address
Billion dollars
Brand new pager
Bulk email
Buy direct
Buying judgments
Cable converter
Call free
Call now
Calling creditors
Cancel at any time
Cannot be combined with any other offer
Can’t live without
Cash bonus
Cashcashcash
Casino
Cell phone cancer scam
Cents on the dollar
Certified
Check or money order
Click below
Click here link
Click to remove
Click to remove mailto
Compare rates
Compete for your business
Confidentially on all orders
Congratulations
Consolidate debt and credit
Copy accurately
Copy DVDs
Credit bureaus
Credit card offers
Cures baldness
Dainty
Dear email
Dear friend
Dear somebody
Diagnostics
Different reply to
Dig up dirt on friends
Direct email
Direct marketing
Discusses search engine listings
Do it today
Don’t delete
Dormant
Drastically reduced
Earn per week
Easy terms
Eliminate bad credit
Email harvest
Email marketing
Expect to earn
Fantastic deal
Fast Viagra delivery
Financial freedom
Find out anything
For free
For instant access
For just $ (some amt)
Free access
Free cell phone
Free consultation
Free DVD
Free grant money
Free hosting
Free installation
Free investment
Free leads
Free membership
Free money
Free offer
Free preview
Free priority mail
Free quote
Free sample
Free trial
Free website
Full refund
get it now
Get paid
Get started now
Gift certificate
Great offer
Guarantee
Have you been turned down?
Hidden assets
Home employment
Human growth hormone
If only it were that easy
In accordance with laws
Increase sales
Increase traffic
Insurance
Investment decision
It’s effective
Join millions of Americans Laser printer
Limited time only
Long distance phone offer
Lose weight spam
Lower interest rates
Lower monthly payment
Lowest price
Luxury car
Mail in order form
Maintained
Marketing solutions
Mass email
Medium
Meet singles
Member stuff
Message contains disclaimer
MLM
Money back
Money making
Month trial offer
More Internet traffic
Mortgage rates
Multi level marketing
Name brand
New customers only
New domain extensions
Nigerian
No age restrictions
No catch
No claim forms
No cost
No credit check
No disappointment
No experience
No fees
No gimmick
No inventory
No investment
No medical exams
No middleman
No obligation
No purchase necessary
No questions asked
No selling
No strings attached
Not intended
Off shore
Offer expires
Offers coupon
Offers extra cash
Offers free (often stolen) passwords
Once in lifetime
One hundred percent free
One hundred percent guaranteed
One time mailing
Online biz opportunity
Online pharmacy
Only $ Opportunity
Opt in
Order now
Order status
Orders shipped by priority mail
Organization
Outstanding values
Paste
Pennies a day
Percent
Perpetual
Please read
Potential earnings
Presently
Print form signature
Print out and fax
Produced and sent out
Profits
Promise you …!
Pure profit
Real thing
Reciprocal
Refinance home
Removal instructions
“Remove”
Remove subject
Removes wrinkles
Reply remove subject
Requires initial investment
Reserves the right
Reverses aging
Risk free
Round the world
S 1618
Safeguard notice
Satisfaction guaranteed
Save $
Save big money
Save up to
Score with babes
Section 301
Sincerely
Somebody
Special promotion
Statements
Stop snoring
Urgent

DON’T TIPS:

Don’t write subject lines ALL IN CAPS.
Don’t make spelling mistakes.
Don’t plea with people to “Open Me!”
Don’t deceive readers with a false promise.
Don’t give away everything in your subject line.
Don’t use one word – like “Hi!” – as your subject line.
Nix the punctuation!!!
Don’t add Re: to your subject line to deceive readers.

Newsletter Subject Line Spam Trigger Words

time to read: 5 min

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